Website
The European Accessibility Act (EAA) 2025
Challenges and solutions
New challenges
for business
2025
Risks for marketing:
how to avoid impacting
the marketing budget?
Planning an extra budget for accessibility:
prevents conflicts with marketing spending in
2025.
Companies that failed to allocate funds for accessibility
faced unexpected costs, negatively impacting their
marketing campaigns.
Forrester Research, 2022.
Fines and reputational risks:
Non-compliance with EAA may lead to fines up to
€100,000, putting pressure on the marketing
Gartner, 2023.
Accessibility audit
Assessment of the current state
Budget planning for resolving non-compliance
Opportunities for marketing
How accessibility implementation benefits marketing
01
Market growth
Accessibility will expand reach and improve engagement with 80 million people with disabilities in the EU.
McKinsey & Company, 2024.
02
Improved user experience
Accessible websites enhance the overall user experience for all customers.
03
Increased conversions
Implementing accessibility for visually impaired users increased conversions by 10%.
Forrester, 2024.
Accessibility implementation: a shared responsibility
Accessibility should be integrated into both the marketing strategy and the overall business plan of the company. Close collaboration between marketing, IT, and other departments is necessary for successful implementation.
Accessibility implementation strategy by Attico
Legal dept.
Compliance with legal requirements and availability of supporting documentation
Marketing dept.
Preserving the marketing budget and expanding reach
Product owners
Maintaining the current product stability without affecting conversion rate / customer brand / KPI
How to allocate additional budget for accessibility implementation?
Extra budget for 2025
We are ready to conduct a rapid audit to assess your website’s compliance with WCAG 2.1 AA standards.
We will determine the necessary scope of work to upgrade your product’s accessibility.
We will provide a cost estimate and an action plan to ensure compliance by june 2025.
We will provide arguments and help you justify the allocation of an extra budget 2025 for accessibility implementation.
Our approach to accessibility auditing
A balanced combination of manual and automated checks
The best automated tools from industry leaders
Successful accessibility implementation for enterprise brands
Our company
Sustainable progress, reliable partnership
We work with large consumer brands, education & science, government organisations, non-profit, health, media, software, and other industries:
The world’s largest food and beverage processing conglomerate corporation
Independent agency of the US government engaging people around the world
Wyeth has pioneered child nutrition since 1915 enhancing their quality of life
Software development and consulting company focused on digital transformation
Berlin-based award-winning agency engineering complex user-centric solutions
International IT outsourcing provider, with headquarters in Munich, Germany
Leading game developer and publisher with $1.1 billion annual revenue
Expert DevOps, DevSecOps, and digital transformation service provider
Roadmap for implementing required accessibility standards
Accessibility implementation
plan by summer 2025
Audit scope
Inclusivity as part of a marketing strategy:
personalized approaches
3–5 year strategy: balancing accessibility, technical aspects, and inclusivity
We know what to do:
tactically in the moment and strategically in the long run.
Plan the accessibility budget for 2025 now, before it’s too late.
Get accessibility audit now!
Special price: €990
Let’s talk!
Whether you have a small urgent task, or a large ambitious project, we can help